GROW
Grow is about progress…
…through the stages of a business. Paths differ, but the patterns are often familiar. Below are four common stages where the right outside partner can make all the difference.
Commercialising
Turning a strong idea into a working business.
Early signals are promising, but revenue is patchy and the operating model is still forming. My role is to question and challenge, helping you refine how you go to market, sharpen the business model, lay the operational foundations, and crucially reach recurring revenue sooner. The aim is to focus energy on what counts, with fewer guesses, faster learning and earlier hard data.
SCALING
Building the structure that growth demands.
My experience was what worked at ten people didn’t at twenty, and our implicit culture needed to become explicit well before forty. Leaders shift from doing to enabling, roles get clearer, and the processes mature. You can develop a robust, scalable structure without losing the spark and uniqueness that got you here! It takes balance, great judgement, a focus on your core identity—what you stand for (and don’t!)—and taking your people with you. Getting this right let standards rise—not slip—as you add scale and distance.
Expansion
New markets and options bring excitement and risk in equal measure. I’m not a market analyst—you’ll always know your market better—but I do bring external perspective and fair challenge: testing assumptions, interrogating groupthink, clarifying trade-offs, and questioning risk while you pursue new openings. Sometimes the most helpful intervention is the well-timed, awkward question that saves a costly misstep: I wish we’d been asked more!
Focusing growth where it counts, when the timing is right.
Defining the goal
Being clear about what success looks like—for you.
When founders articulate where they’re heading, decisions get simpler. The right conversation can help you shape and share your vision of an end-state (succession, exit, or simply the next stage), then use it to guide strategy, communication, and day-to-day choices. Goals can evolve; the benefit of having one—reviewed and refined—remains.
LET’S TALK
Everything begins with a conversation, whether it becomes a working relationship, or remains simply a chance to learn something new.